White was Recognized in the Category of Maverick of the Year – Advertising, Marketing and Public Relations for Her Outstanding Leadership and Professional Success at the Official Awards Gala in New York City
April White has been named a Silver winner by the 20th annual Stevie Awards for Women in Business, in the category of Maverick of the Year – Advertising, Marketing and Public Relations. With this honor, White continues to prove herself and her agency to be leading disruptors of industry standards for the PR profession.
Since 2002, The Stevie Awards are the world's premier business awards. Each year, the program honors the achievements of leading organizations and working professionals worldwide. Winners of the 20th annual Stevie Awards for Women in Business were announced at the official awards gala at the Marriott Marquis Hotel in New York on Friday, with hundreds of the worlds preeminent businesswomen, including honorees and their guests, in attendance. The event was broadcast via Livestream.
To receive this award in any circumstance would be an incredible personal accomplishment but to have received the honor of this Silver award just one year after receiving a Gold award is both immensely humbling to me and a profound testament to the depth of my passion for making the PR profession better, White said at the event. My mission is to reinvent this industry from the ground up, to disrupt the toxic standard practices that drive good communicators out of the profession and hamper brands that would otherwise have a world-changing story to share. Receiving this honor tonight only reinforces my drive to make public relations a thing of the past, so that trust relations can become the new norm of the future.
During her red carpet interview, White thanked her colleagues at Trust Relations, her professional mentors, and her close circle of family and friends for their continued support throughout her professional journey.
In 2022, White also received the Gold Stevie Award for Most Innovative Woman of the Year – Advertising, Marketing & Public Relations at the 19th iteration of the annual Stevie Awards for Women in Business. She founded Trust Relations in 2019 as a way to retire the traditional agency structures and protocols which have historically contributed to toxic workplace cultures and poor client services. Based on nearly two decades of her experience working for the biggest PR firms in the world, White designed Trust Relations to be the first fully remote strategic communications and integrated marketing agency with an emphasis on unlocking maximum value for businesses, facilitating greater mentorship for communications professionals, and empowering brands to achieve alignment between their storytelling and story-doing.
Entrants for Maverick of the Year were evaluated by a cohort of more than 200 professionals worldwide, who participated in the judging process. Finalists and winners were selected according to highest average scores, and White was ultimately selected for the Silver award, under the Advertising, Marketing and Public Relations subcategory, for her outstanding professional achievements between July 2021 – July 2022. Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.StevieAwards.com/Women.
About Trust Relations
Founded in 2019 by award-winning PR veteran-turned-disruptor and official TEDx speaker April White, Trust Relations is the first fully remote strategic communications and integrated marketing agency. The agency offers access to the best PR and marketing professionals nationwide across every industry. Its proprietary model provides clients with unparalleled transparency, helps align their storytelling and "story-doing," and unlocks exceptional value for businesses. It also empowers Trust Relations to scale alongside clients by providing everything from basic support to creative activations that maximize brand exposure. Trust Relations mission is to replace public relations with "trust relations" by discovering and championing every brand's authentic truth. The agency's unique approach and comprehensive suite of services empower organizations to achieve alignment between what they want people to think about their brands and how they can "show" as well as "tell" stories that demonstrate those proof points. For more information, visit https://www.trustrelations.agency/.
About The Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Middle East & North Africa Stevie Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. A ninth program, the Stevie Awards for Technology Excellence, will debut in 2024. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
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